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Create the Optimal Product Management Structure, Processes and Competencies
Too often when product managers and marketers are performing at less than optimal levels, organizations take one of two approaches – implement a one size fits all training, or re-draw the boxes on the organizational chart. Results often fall short of their intentions – yielding individual skill set enhancements but not a marked, sustained organizational improvement.
For sustainable results and a step-change in performance, leaders need baseline data about the skills, experiences, and capabilities of its product managers and product marketers. After this vital first step, leaders must recognize that long term success requires aligning the organization with key business strategies, processes, and culture. Sequent’s organizational development program helps leaders reduce (or eliminate) role confusion and ambiguity by designing an organization with clearly defined roles, responsibilities, decision authority, accountability and alignment with key cross-functional partners. All within the context of the organization’s culture and processes.
Sustaining Improvement
Sequent’s approach starts with a competency assessment administered at the individual, leadership, or complete organizational level. Having this data on the experience level of your organization will provide you with the necessary insights to align desired improvements with business goals. Your data will be compared and contrasted with better in class performance levels across industries, experience levels, and job titles. This will help you focus professional development activities in specific areas and take the most appropriate steps to develop the competencies that will increase the effectiveness and efficiency of product managers and product marketers.
In parallel, or subsequent to the competency assessment, Sequent will work leaders to assess the level of organizational alignment with strategic objectives, key processes, roles and cross-functional interdependencies. With this as a baseline, leaders can then participate in a series of interactive workshops to further align competencies with business objectives, refine organizational functionality, identify key process improvements, and establish relevant performance metrics.
Key Benefits
• Identifies targeted development programs for product managers and marketers based upon their experience levels.
• Clarifies roles, responsibilities and decision-authority across the organization.
• Provides senior leaders with the instruments to set clear direction.
• Increases the likelihood that organizational design elements can be easily articulated and implemented.
• Provides a factual basis for managing improvement milestones as part of an effective implementation plan.
To learn more about this unique, yet critical organizational development program, please call us at 212-647-9100.
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