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Course Description
In one of the most challenging, yet rewarding professions, you need a place to learn about the tools, techniques, and best practice approaches to managing products and services. The beginning-to-end approach used in this course helps you understand how products are invented, developed, launched, and managed throughout their life cycles. This comprehensive perspective on all phases of the product's life equips you with the skills to focus your work, team with others more effectively, and become more productive and competitive
You are introduced to the disciplines of product planning, product development, product launch, product life cycle management, and product portfolio management. The need to link corporate strategies with customer/market information and product capabilities is strongly emphasized. Supporting this extremely thorough introductory course is an explanation of best in class product management roles and activities. Through a series of interactive "skill-building" exercises and interactions, we equip the participants with the key tools and skills, including marketing research, financial management techniques, and cross-functional team leadership.
LIVE VIDEO deliveries of this workshop are now available for corporate clients anywhere in the world! Save time, save money, and get the training you need. If your company wishes to have this workshop delivered in four 3-hour sessions via your video-conferencing system, direct from our studio in New York City, please let us know by sending email to info@sequentlearning.com or calling +1 212-647-9100 and we'll explain how.
This course is for:
Newer product managers, those who are interested in pursuing a career in product management or who want to learn more about the field of product management, product team leaders, product development or new product development managers, marketing managers, marketing strategy managers, and those who want to learn how to more effectively work with their product management counterparts, new product development team members and project managers.
Primary course elements include:
| Learning about key business issues and trends impacting product management today |
| Defining product management roles and responsibilities |
| Understanding the difference between product enhancements, new products, and breakthrough products |
| Writing and explaining a value proposition in-class |
| Preparing a positioning statement for your product in-class |
| Analyzing product and market opportunities - a unique in-class hands-on exercise |
| Defining products and services using essential product requirements practices |
| Product planning techniques, including concept screening, feasibility assessments, and product or service definition |
| Learning cross-functional team leadership skills with an invaluable in-class teaming exercise |
| Conducting market assessments |
| Assembling a product master plan for a new or existing product |
| Understanding key phases and decision points using a phase-gate methodology |
| Preparing for the product launch, including a launch checklist and template |
| Post-launch product life cycle management tactics - using information from multiple sources to guide your existing products, including adjustments to the marketing mix (4P's) of product, pricing, promotion, and place/distribution channels |
| Establishing a common set of activities and routines to bring about consistency and repeatability within the organization |
| Working effectively with the marketing team and/or marketing strategy team |
| Using a product scorecard to track the performance of your products in the market against established metrics |
| Aligning with sales team to understand recent wins and losses |
| Comprehending product portfolio management essentials |
Pre-Class Reading: "The Product Manager's Desk Reference."Prior to the start of this workshop, participants are asked to read specific selections from The Product Manager's Desk Reference If you don't have a copy of the book, it will be calculated into the cost of this workshop. If you already have a copy, you'll have to un-check the box upon checkout. The fee for the book as part of the class is $50.00 plus shipping (this is below the price you'd pay by purchasing from other booksellers.
Note: Discounts are available for multiple attendees from the same company.
Delivery Method: Scheduled and on-site
Duration: Two-days
Price: $1,695.00
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