Sequent Learning Network
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List of Product Management Courses
  PM 101: Fundamentals of Product Management
  PM 101-V: Fundamentals of Product Management via Live Video
  PM 101S: Product Management for Services Businesses
  PM 101W: Fundamentals of Product Management - Live Webinar
  PM 201: Product Planning and Development Workshop
  PM 202: Product Life Cycle Management Workshop
  PM 304: Product Strategy and Planning Workshop
  PM 305: Practical Pricing Strategy Workshop
  PM 306: Business Case Workshop
  PM 307: Product Launch Workshop
  PM 308: Strategic Product Roadmapping
  PM 309 - Financial Management for Product Managers & Marketers
  PM 310 - Capturing the Voice of the Customer
  PM 401 - Product Management Intensive Workshop
  PM 502: Managing Product Managers and Implementing Product Management
  Building Product Management Into Your Organization

Product Management Leadership Summit - December 1, 2010
BY INVITATION ONLY
New York City

The Product Management Executive Board presents the second annual Product Management Leadership Summit. The theme for this Summit is Product Management Sustainability. The need to focus on this topic became apparent as we analyzed our 2010 benchmark research data, and from hundreds of observations in working with Product Management organizations. Some of the findings from these activities indicate the following:
  1. People working in other functions are not clear about the purpose, methods, and role of Product Management resulting in role confusion and mixed priorities across functions.
  2. Existing products are not consistently managed in an optimal manner.
  3. Techniques to manage product performance are ineffective and do not serve to guide strategies.
  4. A standard model for governance of Product Management is not evident.
This will be one of the most important events ever presented by The Product Management Executive Board - Product Management and Marketing executives across a diverse industry landscape will get together to network, share best practices, and learn, in a vibrant environment. Participants will also benefit by being able to address the key issues that stand in the way of sustaining Product Management for the long term.

Summit Topics Include:
  • Program 1 - Product Management Organizational Development Research Findings
  • Program 2 - Engaging Product Managers
  • Program 3 - Optimizing In-market Products
  • Program 4 - Product Performance Measures
  • Panel Discussion - Effective Practices to Sustain Product Management

    Logistics and Agenda
    Time            Topic/Description
    8:00 - 8:30 Breakfast and Networking
    8:30 - 9:00 Introductory Comments
    9:00 - 10:00 Program 1 - PM OD Research Findings
    10:00 - 10:15 Networking Break
    10:15 - 11:15 Program 2 - Engaging Product Managers: Are they ready to take you there?
    11:15 - 11:30 Networking Break
    11:30 - 12:30 Program 3 - Optimizing In-market Products: Is this where we want to be?
    12:30 - 1:30 Lunch
    1:30 - 2:30 Program 4 - Product Performance Measures: Are we there yet?
    2:30 - 2:45 Discussion Break
    2:45- 4:00 Panel Discussion - Effective Practices to Sustain Product Management: Where do we go from here?
    4:00 - 4:15 Wrap up and Review
    4:15 Adjourn
    4:30 - 5:30 Reception

    Call for Presentations
    We need your help to make this event a success. This summit meeting needs three unique 25-30 minute showcase presentations by leaders of organizations attending the meeting. Each presentation should demonstrate an example of the successful implementation of a work structure, practice, method, or discipline, aligned with each Section of the research. To be considered, please prepare a brief abstract, describing the following:

  • Program of interest
  • Capture the situation
  • Identify options considered and people with whom you worked
  • Describe the ultimate objective
  • Articulate action steps taken to implement and measurements used
  • Describe the outcome and post-program findings
  • Share the what you learned and what you would recommend to other leaders


  • Please submit your proposal by September 15, 2010. We will evaluate on a first-come, first-served basis. Draft presentations are due by October 6th and the final presentation is due on October 31st.

    Submit presentations to sjhaines@sequentlearning.com or khammons@sequentlearning.com

    The 2nd Product Management Leadership Summit is being held in New York City on Wednesday December 1, 2010 at the Downtown Association, 60 Pine Street, New York, NY 10005

    This is an INVITATION ONLY EVENT - TO REGISTER, click on View Training Schedule Below, scroll down, and register for the Summit.

    The Product Management Executive Board (PMEB) is an emerging organization of Product Management and Marketing leaders who share the vision to fortify and sustain better-in-class Product Management in their organizations. The PMEB also seeks to lay the groundwork for a maturity model for Product Management. This professional organization supports its members by providing access to a number of services and resources. This network of executives shares a common bond in their desire to improve the capability and effectiveness of their Product Management and Marketing organizations.

    Delivery Method: Scheduled
    Duration: 1-day
    Price: $795.00
    View Training Schedule
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